Shopping for bargains

The careful shopper will look methodically with concentration for a good deal. They know what they want and they stay focused on that item. Others who also want a good deal but will get excited and loose control finding other things that are ‘such a bargain ‘and buy them ‘weather they need them or not. They will invariably overspend and end up with something that they won’t use or wear.
The danger is we don’t want to feel we’ve missed out, if we have a lot of ‘stuff’ and have spent little we feel happy and satisfied as if somehow we have beaten the system. Even though we have in fact wasted money we still do it.
 Motivations for bargain hunting may vary. Those who wait for the end of the day to buy cheaper merchandise may do it as a genuine need to save money; with only so much to spend a week it is a good exercise in financial management. For some it will be a game to see how little they can spend on the weekly shop through finding the bargains, and for others it’s the thrill of the chase involving an emotional response.
The clever shopper will know that a bargain is,’ an advantageous purchase.’ So will be something to wait for until the next sale. Or, a good bargain may be in the guise as something seemingly worthless. How many times have we seen a picture bought in a car boot sale for 50p. Being worth thousands.
Of course, how many of us believe when we are told something is a bargain. Does the persuasion, marketing and the use of customer psychology seduce us? Or do we stick to our guns and remember the old adage,’ you get what you pay for’.